value creation
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What we do
ATASTE IS COMMITTED TO INSPIRe AND facilitate A HEALTHIER LIFESTYLE through sports and nutrition
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Healthier people are happier people!
We believe that living a healthy lifestyle will increase a person’s overall happiness. Happiness and positivity are contagious, therefore happy people have a positive effect on the people in their immediate environment. This environment consists of everyone we see around us: friends, family, colleagues, but also strangers in the street. Smiles have the same effect on people as rays of sunlight. Happy people will be more compassionate and ready to help others. When people take care of each other, or take positive initiatives, others will be inspired to do the same. This formula is the key to a grassroots movement which will improve the quality of life of all people. This may sound idealistic, yet having a big dream is crucial in order to keep ourselves motivated and to arm ourselves with determination. At ataste we have faith that the world can be a better place for everyone, and it all starts with education.
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Happy people on a healthy planet
We can’t live without the air that we breathe, the water we drink or the food we eat. Therefore we depend 100% on our environment and on our planet. By now, most people are aware of the enormous challenges we face concerning climate change, water shortage, rising sea levels, vicious storms, etc. The time to change is now. We should try to fix the damage we caused by changing our habits, teaching our friends and family and adopting a conscious lifestyle for our own sake, and for our planet’s sake.
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More than words
Talk is cheap. At ataste we do our utmost to live up to our mission statement. How? First, ataste promotes a healthy lifestyle - through sports and nutrition - to improve people’s health and happiness. Second we ensure a sustainable, social - and ecofriendly business model.
Discover how we do this in 4 steps.
+ 1: Sourcing
Ataste sources its products from the North of Brazil, a region where poverty and crime endangers a lot of people. By buying products from local manufacturers, people are able to work in a professional environment, find education and take part in a sustainable business model. We provide jobs for local people on (açaí) farms or at the fruit processing companies.
We hope to grow even further, so our impact on the region increases. In that way we can create more job opportunities and help families to provide for their own.
+ 2: Sustainability
Ataste doesn’t assume that local companies protect and educate their workers. We go to Brazil ourselves to screen our partners and their farms to ensure our sustainable business model is applied. On a yearly basis we follow up on the projects and the people involved. We venture into the Amazon forest to visit the farmers, ask them about their life, about their work and if their kids are attending school. People meet people. Also in business.
+ 3: Ecofriendly
Ataste uses the most efficient way of transport, with the lowest possible impact on the environment. We only import 40 foot containers (the big ones) full of products and we ship them from Brazil to Belgium by sea. No polluting air transport, no energy wasting half empty containers. We strive to make our operations as ecological as we can. Next to that, we only harvest wild açaí straight from the Amazon forest. Therefor, the trees don’t need extra irrigation, because of the proximity of the Amazon river.
+ 4: Ataste sports
Ataste promotes sports, and as we are closely connected to Brazil, we have a strong affinity with those who practice Brazilian Jiu Jitsu. This is how we came in contact with this wonderful sports scene, and why we started sponsoring our first BJJ athlete in 2010. Over the years this has developed into a complete sponsored team #atastebjj with its own website, Instagram and Facebook page. We help experienced fighters to live from their sport, so they can compete and teach, as well as the young talented generation struggling to combine studies, work and BJJ. Full support for those who work hard to achieve their dreams! By sponsoring them we hope we can improve their future, even it's just a little bit.
